The specialist digital marketing knowledge we teach helps you to understand and create digital marketing solutions. You will analyse opportunities and constraints in the context of global marketing strategy, and the associated organisational and control issues associated with the development of global markets. English . An innovative dimension of this course is the investigation of change agents that will significantly influence the behaviours of customers in the future, for example neuroscience, climate change and technology innovation. All Start Terms. Aalto University has well-established career services which help you get employed in Finland and abroad. In the event of changes made to the government advice and social distancing rules by national or local government, the University may need to make further alterations to the published course content. Yearlong modules will provide students with the skills to analyse complex marketing situations in the digital environment and develop solutions and actions. CONVERT.NURTURE. Digital Marketing - MSc at Oxford Brookes University, listed on FindAMasters.com - a comprehensive database of Masters, MSc, MA, MPhil & MRes courses in the UK & Ireland You will explore the macro and micro impacts of digital technology on marketing management, before looking at the issues of implementing and executing a digital marketing campaign including ethical issues. Oxford College of Marketing The Oxford College of Marketing is the independent training provider for the UCI Qualifications in the UK in 2016 in collaboration with The Digital Marketing Association. We offer an International Business in Practice Study Trip module. The Client project provides you with a significant learning and personal development experience. Admission is normally open to those with: Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. View our work placement FAQs here. Oxford Brookes University - Faculty of Business United Kingdom: 38. As Digital Marketing spend grows, it is becoming increasingly important to get a return on that spend. The specialist digital marketing knowledge we teach helps you to understand and create digital marketing solutions. The Chartered Institute of Marketing (CIM) and The Institute of Direct and Digital Marketing (IDM) organise programmes and resources specifically for students and graduates to increase their understanding of what marketing involves. We use cookies to give you the best online experience. To find out more and learn how to disable these cookies, please see our, Why international students choose Oxford Brookes, Research integrity and responsible metrics, Research ethics (staff and students only), Policies and codes of practice (staff and students only), Knowledge exchange (staff and students only), Research impact (staff and students only), Find out more about English language requirements, a strong foundation in marketing theory and practice, a specialist perspective on digital marketing and how it integrates into an overall marketing framework. Many of those images were originally photographed or filmed prior to the COVID-19 pandemic and the restrictions and preventative measures that have been put in place since. These study trips are voluntary and you will need to fund most of the costs associated with the trip. You will: attend presentations from local management executives and experts go on site visits to major corporations and agencies. Choose a Master, an MS or an MBA in Luxury Management The sector of Luxury Management Luxury management is just like any other business-oriented profession, except that it deals only in luxury goods, and how to market and manage those specific brands to fit with that unique type of consumer. The programme will consist of four compulsory modules that students will complete over an academic year. As an example of costs, the fees in 2020 varied between 350 - 1500 and included: accommodation for seven nights, insurance, company visits and group transportation for all activities. This study trip is voluntary and all costs associated with the trip will need to be funded by you. The MSc Marketing trains future leading experts in marketing who excel in strategic thinking and disruptive marketing management to tackle digital innovation and the sustainable transition, with an entrepreneurial mindset. Location. If you successfully complete this non-credit bearing module, it will be recorded on your transcript as P58335 International Business in Practice: Study Trip. For more information, please visit our You will explore the macro and micro impacts of digital technology on marketing management, before looking at the issues of implementing and executing a digital marketing campaign, including ethical issues. Back. During the trip you will have direct interaction with management executives and practices. Read more, Our MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies. Changes to programmes page. HEC Paris MSc in Marketing. A university bachelor degree containing a minimum of 60 ECTS or equivalent comprised in the following fields: communication, marketing, as well as digital and social media management. One of the UKs top 30 universities, the University of Readings Henley Business School has been at the forefront of higher education for decades and offers an excellent one year digital marketing course. Course Type. Take a Pre-Master's course to develop your subject knowledge, studyskills and academic language level in preparation for your master's course. On rare occasions we may need to make changes to our course programmes after they have been Please also see the University's general entry requirements. It is a specialised study programme that offers students the practical techniques and knowledge that employers are in the lookout of in the wide-ranging sectors of the economy. You will develop as a top expert in attracting, engaging and retaining customers by using digital business systems. Le volume de travail de chaque anne correspond 60 crdits. Digital Marketing Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking). The 'issue' in question may be current management problem for the client organisation or related to future strategic choices. The MSc in Digital Marketing follows a student-centered strategy based on a mix of various active learning techniques aiming to embed real-life scenarios to the Masters core of activities and at the same time, through a research-oriented strategy, the MSc in Digital Marketing aims to equip students with applied research skills. Please visit our research pages to learn about our three research centres: The Centre for Business, Society and Global Challenges; The Centre for Diversity Policy Research and Practice and the International Centre for Coaching and Mentoring Studies (/business/research/). Each module is designed and delivered as part of a process that enables you to become confident digital marketing strategists and communications planners. Country. In addition, you will examine ways in which digital information is used to make strategic marketing decisions and evaluate and improve marketing performance. Most of the teaching on this course takes the form of interactive workshops. In addition, you will examine ways in which digital information is used to make strategic marketing decisions and evaluate and improve marketing performance. You will attend presentations from local management executives and experts and go on site visits to major corporations and agencies. Institut d'Administration des Entreprises (IAE) Volume horaire. A leading university situated in the capital city of London, Royal Holloway offers a popular one year full-time digital marketing programme that offers a 360 degree perspective of digital marketing from branding to metrics. - Master Full-time. Its an integral part of every organisations marketing strategy. 33 . These include: Classroom activities will prepare you for the assessment process.This is through structured engagement with both peer and tutor feedback. During your studies you will develop: The work placement option, available if you start the course in September, prepares you for your future career. We've been helping students find the right postgraduate course for over a decade. Back to results Clear Search. This includes an appreciation of the importance of ethical and social issues. The specialist digital marketing knowledge we teach helps you to understand and create digital marketing solutions. With the growth of online activity in many areas of life, outstanding digital marketing competency is needed across all business sectors. Featured Read More London School Of Design And Marketing. Understanding brand identity and its critical role in facilitating business growth This module will help you to become a lifelong learner and enhances your employability. Digital marketing system (1,133 words) case mismatch in (2001) Direct and Interactive Marketing, Oxford University Press, Oxford. Offering a complete introduction to digital marketing, this certificate course takes a close look at a variety of practices and techniques involved with the use of online media and digital tools. During your studies you will develop: a Employers include: Examples of our graduates positions in digital marketing include: In addition, some of our students go on to start their own companies. In addition, this Research Methods module is geared towards the preparation for, and successful completion of, high quality, rigorous and systematic research for business and management. As one of the UKs best business schools, we know all about ambition.We can help you use your self-belief to achieve your career goals. Become an expert's expert. Digital Marketing. The University of Oxford is, and intends to remain, a thriving, cosmopolitan community of scholars and students united in our commitment to education and research. They are engaged in academic research or come from an industry background. The specialist digital marketing knowledge we teach helps you to understand and create digital marketing solutions. MSc Marketing in Digital Marketing University of Reading. Clear Filter. UCL is the number one London university for Research Strength (REF2014), recognised for its academic excellence and global impact. Your course during COVID-19. 77.1. a minimum of a second-class honours degree, or equivalent overseas degree from a recognised institution. Students on the MA degree will study design strategy and design and entrepreneurship, while MSc students will study strategic marketing, accounting and financial control. About Marketing is a critical activity for any firm large or small, for profit or not-for-profit. When you are working for the organisation, you will be responsible for managing a large proportion of your own learning, including tracking and recording your progress. Located in Portugal, this is one of the best business schools in the area. Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from that shown here. For approximate fee levels of the placement year see the placement fee above. Scholarships of up to 7,000 are available for international students doing a masters in this course. Oxford Brookes University. The MBA in Digital Marketing Strategy aims to give the students the necessary skills to path their way to a successful career in the digital sector Learning outcomes The students will develop the expertise required to evaluate, analyse and create digital marketing and digital communication campaigns, digital advertising, e-business and marketing of loT, websites, web projects and web startups. Read more, Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels. Masters in Digital Marketing in UK creates graduates with a clear understanding of all the latest techniques and trends in this field. 68.8. This study trip is voluntary and you will need to fund all costs associated with the trip. REQUEST INFO REQUEST INFO Basic information Director's message All about this master Exclusive Counsel No information available. Study Type. My daughter graduated from Oxford-Brookes University with her Masters of Science in Digital Marketing. Home; MSC Marketing (Digital Marketing) University of Reading United Kingdom: 33. 6 crdits. In addition, you will benefit from the insight of teaching staff at the Business School. The IDM runs a range of initiatives that introduce students to the direct, data and digital marketing profession. Graduates of this course will gain the knowledge and skills for future roles in digital marketing, such as: In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing. It is a vibrant and innovative business school, but yet deeply embedded in an 800-year-old world-class university. If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. This course is accredited by the Association of MBAs (AMBA) and the Chartered Management Institute (CMI). It focuses on the interaction between consumers, businesses and other organisations and how thinking digitally can assist in effective marketing. The departure from the EU will not change this; we are as committed as ever to welcoming the brightest students from all over the world for graduate study at Oxford.
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